Every business needs a website. With 97% of potential clients searching online for a company to provide for their needs, not being online is doing your business a great deal of harm and you are missing out on a whole new market. Be Visible can take your company to the next level by designing a website perfectly suited to your company’s needs. Some people think that a professional website is going to cost them a fortune and not bring in the customers. At Be Visible we offer websites which are budgeted according to what your company can afford and with 97% of your market already online you can relax knowing that the marketing is being done for you. Your website must have a purpose, once you know what it is that you want to achieve with your website you will know which direction you are going. Be Visible Nelspruit designs professional websites, according to your specifications that will effectively show the public what your company’s purpose is and what your products and services are.
A number of things make a website effective and it all starts with creating a website which is professional in all aspects. If your website is poorly laid out, is lacking important information or is not focusing on the right content, your website will not reach the right market. At Be Visible Nelspruit we specialise in the creation of unique, custom website designs and have a team of the best website designers. We will work closely with you to ensure that we get the right kind of information from you, which will give you the end result you are looking for.
What makes a website an effective marketing tool?
Companies often overlook the importance of a well-designed layout. You want to make the website as easy as possible for your clients to use. That means having a landing page(the first page to greet your reader, to keep their interest and make them want to explore your website further), a home page, an about us page, a page focusing on services and/or products, a gallery showing off the work you have done and a contact page. From these pages there can be multiple offshoot pages giving more detail and content to the basic layout pages.
The website layout is a skeleton and the content you will add is going to be the flesh. Think carefully about the content that will be used. You don’t want to fill the website with meaningless or overloaded content. The content used must have the purpose of giving the reader the information they are looking for while encouraging them to choose your company as the one for them. So the content should briefly explain what it is that you do. Content should be kept as up to date as possible and while things such as contact details are not going to change on a daily or even monthly basis, other content such as your products/services, blog and photographs can change as often as needed. If your company launches a new product the photographs can be updated to show the public the new things you have to offer.
Updating content sends the public a message: Our business is growing.
$3. Blog daily or weekly
All websites should have a blog and the blog should be updated either daily or a few times a week. While the content on the website does not need be updated daily, a blog provides the platform for you to keep your clients and potential clients up to date about the goings on at your business. A blog will provide more insight into what your company does and it can work towards building trust with your clients. An up to date blog allows the public to engage with your company. With each blog post a client can leave a comment and the comments left could provide positive feedback about your products/services and thus act as testimonials for your company.
$4. An up to date gallery
People are visual creatures. If your company manufactures products, photographs of the products should be uploaded to your website. People can then see the quality of your work and this can encourage them to buy from your company.
Designing a professional website which includes all of the above factors is a big investment and should be done by a company that is the best in its field. Be Visible Nelspruit has the best of Nelspruit’s website designers and the leaders in Nelspruit’s graphic designers who use their expertise to create professional websites for a wide range of companies. Contact us today to open up a whole new world of marketing.
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