Be Visible is a socially responsible agency and takes pride in being able to assist 3 Nelspruit based non-governmental organisations with web and graphic design. Although it is not possible to assist all of the NGOs in and around Nelspruit with free websites and web maintenance, we are going to tell you why it is important for a non-governmental organisation to have online visibility. It is vitally important for non-governmental organisations to have a functioning, fully maintained website and social media accounts, here is why:
Most non-governmental organisations (NGOs) or community projects survive on donor funding; be it local, national or international funding. The bigger the presence it has online the easier it is for a donor to research the organisation and find out whether they meet the requirements which donors have set for funding.
Problems with social media and how these problems can be fixed
Many NGOs lack an effective online social media presence; for instance they share other peoples and other organisations pages and news which divert the attention away from the NGO. This is bad social media practice.
NGOs do amazing work and social media is one of the best ways for the NGO to let the public know about the work they have been doing. As they put out more information via social media, the public and the donor will know that the NGO is doing the work they have been given funding for. This will make it easier for the public to choose an NGO to support and it will make it easier for the donor to approve funding. Unfortunately NGOs are usually strapped for time and end up creating a social media page but letting it become out of date. Or they outsource the social media and the person who is supposed to be keeping it up to date ends up not receiving content from the NGO and resorts to sharing photographs and status updates that have absolutely nothing to do with the NGO or its work.
Problems with websites and the solutions to these problems
Most websites for smaller, localised NGOs contain limited content which is out dated and a layout which is confusing and not user friendly. The problem with NGOs is that they often lack the funding to receive adequate support from a web specialist company and one of their staff members is asked to take on the additional task of handling the website design and maintenance leaving the website looking scruffy and unprofessional.
Funding received by NGOs needs to be spent in a very specific, preapproved way and no expenses can be made without the prior approval of donors. This makes it very difficult for an NGO to get professional and, importantly, affordable web design and maintenance.
Why NGOs should invest in a well maintained website and have up to date social media
The benefits of a NGO having a well-structured website and properly set up social media platforms, is that more people will become involved with the organisation and they will have more access to information. People will also be easily able to interact with the NGO. This means extra support and extra funding.
NGO websites should have very detailed content. They need to be transparent. Most NGOs have a number of different projects running at the same time, all of which require on-going funding in order to continue the work. It would be a good idea for each of the projects or programmes to have their own page. With this kind of content the potential donors will be easily able to see whether this is an NGO that they would like to sponsor.
Benefits of outsourcing web design and maintenance for an NGO
Having a company take control of the web design and maintenance simplifies the work of an already short on time, and short on staff, NGO. A well designed, up to date website will benefit the NGO further in terms of potential funding as a donor will be able to see the work in action and the professional set up of the website will give a good first impression. If an outsourced company such as Be Visible is in control of the maintenance and web design then the NGO never has to worry about content being up to date. The NGO world is very competitive and a good website will give the NGO an edge over others.
From the public’s point of view having access to a NGOs well-structured and content rich website, and various social media pages, means knowledge at their fingertips. Having the content updated makes it more likely for an NGO to get attention from the public as it will appear on either the first or second page of a search engines results.
This brings us to another important aspect which all NGOs must include on both their website and their social media pages; how can the public get involved? It is easier for the public to get involved if they have a detailed page which assists in making their involvement effortless. If the public are presented with a straightforward way to get involved they are more likely to jump on board.
People access many websites during the day so a boring website is not memorable. Be Visible Nelspruit specialises in unique, attention grabbing websites. With a range of professional web design on offer in the Nelspruit and White River areas, NGOs can find an affordable option suitable for their needs.